The most successful products that are selling well on the market are the ones that have a clever product design. This is especially true in today’s time when have become so powerful in recommending a product and be advocates on social media platforms. It is no wonder that in Perth and in other places, companies are more than willing to invest in product design as they know the benefits of doing so. If you are wondering about these benefits, read on below.
Just think about how you can personally use the product. Most probably, that specific product is intended to make your life so much easier and it is expected to work quickly. One of the best ways to capture the attention of customers is to come up with a product that will not keep them waiting of have them confused with complicated processes. When this happens, you will lose their attention in an instant- so make sure that it works. If you are in Perth and is into product design, keep in mind- if I am the user of the product and convenience is a must, what does this product need to do to me?
Giving that Wow Moment
This wow moment is the time when a customer falls in love with the product you are offering and does not even come back from it. It is very important that the user can say that your product is not only cool, but also useful.
This wow moment can be achieved during the prototyping stage of the product. This is a feature that you may overlook as the creator, but this is also the feature that will get the customers hooked and in love your product. It can even be something that is not really necessary but can make the product stand out from the rest.
When you are designing a product, it would be great if you can give your customers the opportunity to be a bit silly when using your product. But the reality here is, if they come back and is still not able to figure out how to make the product work the second time around, they will be gone. It is important that you should make the process of engagement simple as possible so it is easy for the customers. This will also ensure that you are providing them an easy way to digest the details on the product really works.
One of the ways for you to discover the pain points in a consumer journey is to test the product on various groups of people then figure out the culprits in creating blockages within the journey.
Having all these things in mind will help you design the best products that your consumers would definitely love, which would mean great benefits for your business as well.